This outline is meant to be concise, informative and easy to read and understand; it's an overview, not a how-to-manual or novel. Its purpose is to guide you through the concept, workscope, plan of attack and related price structure. You will, and should, have more questions. As always, I will be happy to answer them in as much detail as you need.

This is an example of a baseline SEO page, one of many such pages that will be added to the website. It shows one type of information presentation that will help your website search better, due to its content, URL structure and its use as an internal link element. It will also make the website easier to use and later, be integrated into social media campaigns. Note: Only the VISIT MILTON button is active, so use that one.

This is another example of SEO, this time much more specific and detailed. It's the kind of page that will boost website ranking and click through because it's designed to respond to specific search questions (Google likes this because it makes its job easier and helps it sell more of its own services and advertising). Like the Where We Build Page, it will also be used for both internal linking and social media campaigns but it will contain a lot more content. Notice its particular use of a long-tail URL, which will be matched by its on-page content and back-end information development.

This looks like a virtual carbon copy of the Milton, Delaware SEO only page, but it isn't. This page incorporates AEO, which is used to appeal directly to AI search engines and scrapers. It has many of the same features of the SEO only page and, in fact, could not exist without the SEO (remember, a smart home (AEO) first needs a home (SEO). AEO gives your site more authority by answering specific questions (in 40-60 words) to help it become a top and featured resource for search engines like Google. When properly used, AEO can send your site to the top of a Google listing, often above everything else. While the on-page differences appear subtle, carefully chosen text, formatting and the back-end shema markup is much more complex. 

Social media will be used as a branding and marketing tool. As these ads show, we will use clear messaging, strong visuals and direct calls-to-action to create brand awareness, consumer interest and direct interaction with Riverview Bulders. This targeted demographic marketing can create an excellent ROI by matching the right customers with the products and services they are looking for and creating a shared community buzz.